The relevance of a link

Link’s context determines the relevance of a given link.
Link’s context include: anchor text(clickable text in a link), surrounding text, page placement, etc.

The best links are the links from pages in the same niche/topic as ours (electrical, plumbing, landscaping, etc).
If we receive links from other industries, they are still valuable as long as they come from reputable websites with trust and authority.

For example:
If we have a website “used cars nottingham” and we receive a link from East Midlands Chamber to our website, we will rank higher in Google, Yahoo and Bing.

The most important aspect is that each topic area that users insert in the search query box, have authority websites specific to that topic area.
For example: ice skating topics have different authority websites than used cars topics.


Page Rank

Page Rank is an algorithm used just by Google, not other search engines like Yahoo, Bing, etc, to rank websites in the search results.
It was developed by Larry Page and Sergey Brin, founders of Google.
Page Rank is the main indicator for websites’ trust and authority.

A web page receives Page Rank through links from other web pages.
If a web page has three external links on it, it will pass Page Rank to all three.
The Page Rank passed, is divided among the external links.
The more the external links, the less Page Rank per link.

An important aspect to mention is that if a page links to another external page, from another website/blog, doesn’t lose it’s Page Rank.
Search engines like to see good websites who link to other good websites.
This also helps a lot with ranking in the search results for all three main search engines: Google, Yahoo and Bing.


Beny Vultur
SEO expert
Seaside Software
Nottingham, United Kingdom