Link spam

All links which are obtained through any form of compensation is considered link spam. Google, Yahoo and Bing penalises heavily these tactics.

On the other hand, editorial links, links which are given by publishers to other web pages across the web, solely for the content itself, are called natural links.
A good link building strategy is formed by this type of links.

All links across the web can be either DoFollow or NoFollow.
DoFollow transmits link juice (trust, authority, PageRank) from a web page to another; this type is the best for ranking in the search results, even if they don’t generate lots of traffic.

NoFollow links are the ones that do not transmit value, but they are also attractive because they can bring lots of traffic opportunities. For example: links from social media properties.

Spammers are usually not interested in these links because they cannot generate traffic through poor content; traffic is build only on quality and good engagement.


Link Graph

Also called Backlink Profile, represents all the external links who link to a web property, both DoFollow and NoFollow.
A site can also have tens, hundreds of inbound links; these are not counted in the link graph.


Bounce rate

Search engines measure time spent on a page by users.
For example if someone clicks a link in the search results, and returns back after a few seconds, this is interpreted by search engines as poor page quality, poor content, irrelevant content, low engagement.
We have to maintain bounce rate as low as possible. This is one of the major ranking factors.



Citations are mentions of a brand name, company name, across the web. Citations are not links.
A ranking factor, especially in Google Local and other local search engine results, is how many times the name is referenced across the web. The more the better.


Alex Vultur
SEO expert
Seaside Software Team