We use redirects to guide search engine spiders and website users from old links, to new links.

For example if a web publisher wants to restructure a website or some pages, if she moves content from link A to link B, the users and spiders will be redirected automatically from the old content page, to the new content page: link B.
If we do not implement redirects, users and search engine spiders will get a 404 error (Page Not Found), which can be penalised.

There are two major types of redirects:

-301 moved permanently
-302 moved temporarily

301 moved permanently: this redirect tells the browser and search engine spiders that the content has been moved permanently to another location, and will not be removed to the old link again: link A.

Search engines will delete the link A from their indexes, when they see a 301.
The link juice (trust, authority given by a page to another) will be passed to the new content page: link B.

302 moved temporarily: this redirect tells the browser and search engine spiders that the content hasn’t been moved permanently.
The link juice will still flow to link.

Search engine-friendly Content Management System (CMS)

With a search engine-friendly CMS you will be able to customise title tags, meta descriptions and meta robots tags on a page level.

Also with your CMS you should be able to create custom URLs.
This will enable inserting of targeted keywords, for which you aim to rank in Google, Yahoo, Bing, etc.
HTML tags and internal anchor text have to be customisable also.

A good CMS will have 301 redirect option.

Alex Vultur
SEO expert
30 Saint Michaels Street, Sutton-In-Ashfield, NG17 4GP
-web design & online marketing-
Nottingham, United Kingdom
We help all over Europe!

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